Here’s a diverse list of facts I’ve acquired in my Stinstitutings so far.
1. Web Fact:
Bounce rate describes how many people come to your website and then leave right away.
Sort of like when you walk in a room, see a close-talker or never stop talker and peace out immediately. usually via 180 degree pivot.
2. Marketing Fact:
When people are faced with more than 5-7 choices, they start making arbitrary decisions. Or no decision at all. Hence why it’s easier to get dressed in the morning when most of your laundry is dirty. Having more choices leads to chaos and paralysis. Don’t be goin’ out naked now.
3. Woulda Been Cool To Know Before Fact:
There’s a quiet car on the commuter rail.
Woops.
And for those of you who aren’t sure, don’t worry—there’s a friendly man (on opposite day) on there every day who will let you know immediately if you’re breathing too loud.
4. Fun Fact
JessMeetKen.com is an online dating site where women create profiles for their guy friends, out of the goodness of their own heart. Because women are better at marketing men than men are at marketing themselves. (Think: guys’ profile photos. Next to their car, holding a fish., etc.)
5. Not So Fun Fact:
A person who fires someone in their company is at substantial risk for heart attack afterward.
Finding the right fit is not just important to the employee, but to the employer too.
6. Matter Of Fact:
30% of our income goes to health insurance. And on average, Americans spend 12 minutes choosing a plan. Maxwell Health is building an app that makes it easier for you to shop for insurance and benefit plans—but from a carefully made and customized list. This ties in to #2. Good services/companies/apps don’t make consumers feel overwhelmed, and build trust such that they know there isn’t a bad decision. There may be a best one. but not a bad one.
7. NOT a Fact
Entrepreneurs are less risk aversive than non entrepreneurs.
Not so!
Entrepreneurs are just as risk aversive, but they have a plan and execute it despite that risk. They prepare it for and subject it to those risks, and condition it, and mold it accordingly.
Gregg Fairbrothers, a Dartmouth professor who leads XLuniversity (Experiential learning) says “Your idea is not your baby”. You’re not looking to protect it. You’re looking to throw it out there and put it to the test.
Yes, parents need to challenge their babies. But according to their ability, and while also playing it safe.
i.e not experimenting to see if baby Jessie can chew a hotdog.
I think you get the picture.